Brighton demands over £50m for Joao Pedro amid Premier League interest

In the summer window of 2025, multiple Premier League clubs turned their focus towards Joao Pedro, the Brazilian forward who had an impressive season with Brighton. Throughout the 2024/25 Premier League season, Pedro registered 16 goals and assists in 27 appearances, highlighting his crucial role in the team’s performance. His versatility allowed him to excel as both a center forward and in a number 10 position, making him an attractive prospect for clubs seeking a modern and adaptable player. Chelsea and Newcastle United are among the clubs actively pursuing Pedro, drawn by his capacity to perform in various offensive roles. Reports suggest that Liverpool is also keeping an eye on the player, indicating that competition for his signature could intensify. Brighton, known for their smart recruitment policy and player development, has set a high asking price, indicating that they value Pedro highly and want to ensure they make a substantial return on their investment if they sell. Brighton's management is aware that losing such a key player could impact their team dynamics, especially as they aim to build on their recent achievements. They are likely to hold out for a significant fee before letting the Brazilian leave, particularly with Madrid aiming for a top spot in the upcoming season. As Premier League teams look to bolster their squads for league and European competitions, Pedro’s potential move could shape the summer transfer window. As the interest in Joao Pedro grows, he is personally motivated by the prospect of playing at the Champions League level. This could enhance his visibility and opportunities, possibly even leading to a spot in Brazil's national squad for the 2026 World Cup. Consequently, while his current club has to weigh the benefits of selling him against the risks of losing a valuable asset, the young forward is eager to take the next step in his professional career.