Long Island deli responds to listeria outbreak with new meat label

In Port Washington, N.Y., a listeria outbreak linked to Boar's Head meats has prompted significant changes at Harbor Deli, a business that has operated for 27 years. The outbreak, which the CDC connected to Boar's Head products, led to the company shutting down a plant in Virginia and discontinuing liverwurst sales. This situation has left deli patrons anxious about food safety, as symptoms of listeria can manifest weeks after consuming contaminated products. In response to the outbreak, Harbor Deli's owners, Harry and Diane DeFeo, have taken proactive measures to reassure their customers. They have begun roasting their own meats and have introduced a new line of artisanal meats and cheeses under the Harbor Deli label, completely eliminating Boar's Head products from their offerings. The deli has been actively communicating these changes to customers through flyers, emphasizing their commitment to safety and quality. The deli's shift to in-house meat preparation has resulted in a surge of interest, with suppliers like Longview Trading reporting increased orders for premium meats. Local officials are also supporting the deli industry, with council members advocating for the safety of cold cuts to help restore consumer confidence. As the DeFeos work to regain their previous customer base, they remain hopeful that their new branding and focus on quality will help them navigate the challenges posed by the outbreak and continue serving their community for many more years.