Threads copies Bluesky's starter packs to lure new users

In the United States, Meta's Threads has been rolling out a new feature similar to Bluesky's 'Starter Packs' to enhance user engagement on its platform. This innovative approach aims to assist new users in discovering intriguing accounts to follow by providing curated lists of profiles focused on various popular topics such as pop culture and recipes. The announcement was made by Instagram head Adam Mosseri, who confirmed that this feature is currently being tested and will be visible to users during the sign-up process as well as in their personalized 'For You' feed. Early reports indicate users will be introduced to these collections as part of Threads' efforts to foster a vibrant community within the app. The implementation comes at a crucial time for Threads, which has faced increased competition from Bluesky, especially as the latter recently surpassed a significant milestone of over 20 million users. Given Bluesky's popularity, particularly its Starter Packs feature helping users connect quickly with like-minded individuals, Threads recognized the need to adapt its offerings to retain and attract users. The curated lists are expected to enhance the user experience and streamline the account discovery process making it easier for users to connect around shared interests. In addition to this new feature, Threads has swiftly been updating its platform with functionalities like custom feeds, which enable users to highlight specific topics or user profiles they prefer. Furthermore, they have begun testing options to allow users to select their default feed among 'For You,' 'Following,' or a curated custom feed. This initiative also arises from user feedback expressing the desire to see a greater emphasis on content from accounts they already follow, rather than from users they are not connected with. As the social media landscape continues to evolve with the withdrawal and migration of users from other platforms like Twitter, Threads is positioning itself to become a more engaging and personalized space for users alike.