Tiger Woods faces lawsuit over alleged logo theft for apparel brand

Tiger Woods' new apparel brand, Sun Day Red, is facing legal challenges due to allegations of trademark infringement. The complaint, filed with the U.S. Patent and Trademark Office on September 25, claims that Woods' brand has unlawfully appropriated the logo of Tigeraire, a company specializing in cooling products for athletes. This legal dispute arises after Woods ended a long-standing partnership with Nike to launch his own brand with support from TaylorMade Golf. The trademark application submitted by Sun Day Red, which references Woods' iconic red attire and his 15 major victories, is now under scrutiny. Tigeraire's filing argues that the actions of Woods and TaylorMade violate both federal and state intellectual property laws, potentially leading to consumer confusion. In response, TaylorMade expressed confidence in their trademark rights, while Woods' representatives have not commented on the matter. Legal experts suggest that this opposition could lead to negotiations between the parties involved, as Tigeraire seeks to protect its brand identity. The outcome of this case will determine whether Sun Day Red can successfully register its trademark and move forward in the competitive apparel market.