Liz Palmer speaks on digital branding at UN Tourism Conference in Armenia

Liz Palmer, a prominent Canadian wine journalist and author, has been invited to speak at the 8th UN Tourism Global Conference on Wine Tourism, taking place in Yerevan, Armenia, on September 12, 2024. Her keynote presentation will focus on effective strategies for building and maintaining a robust digital brand within the wine tourism sector. This event aims to gather industry stakeholders to discuss the evolving landscape of wine tourism and the importance of digital marketing in enhancing visibility and engagement. The conference will feature a diverse lineup of speakers, including government officials and industry leaders from various countries, who will share insights on the intersection of wine and tourism. Participants can expect a rich agenda that includes discussions on digital storytelling, e-commerce strategies, and innovative practices in wine tourism. The event will also provide opportunities for networking and collaboration among professionals in the field. In addition to the keynote address, the conference will kick off with a tour of Yerevan's historical sites and a tasting of local wines, setting the stage for a comprehensive exploration of Armenia's wine culture. Following the main conference, masterclasses hosted by top Armenian wineries will allow attendees to delve deeper into sustainable tourism practices and the region's winemaking heritage. Palmer expressed her enthusiasm for sharing her expertise with fellow professionals, emphasizing the need for the wine tourism industry to adapt to digital trends to foster sustainable growth. This gathering represents a significant opportunity for stakeholders to enhance their digital presence and drive the future of wine tourism.