Sep 15, 2025, 12:00 AM
Sep 15, 2025, 12:00 AM

Working long hours is back in style amid the AI race

Provocative
Highlights
  • The 70-hour workweek is gaining traction particularly in artificial intelligence startups.
  • The 996 work culture originated in China's tech sectors in the early 2010s and was deemed illegal by the Supreme People’s Court in 2021 due to harsh impacts on workers.
  • Companies must balance work expectations with employee well-being to foster sustainable practices.
Story

In recent years, work cultures emphasizing extreme hours have regained popularity, particularly within the field of artificial intelligence. China's tech and manufacturing sectors notably adopted a demanding "996" workweek model in the early 2010s, which refers to a schedule encompassing working from 9 a.m. to 9 p.m., six days a week. This approach was born out of a desire to grow companies rapidly and outpace competitors. However, it led to severe burnout and health issues among workers, prompting the Supreme People’s Court of China to declare the 996 model illegal in 2021 due to its detrimental effects on employees and society as a whole. Despite this legal ruling, the fervor surrounding high-intensity work schedules is resurfacing, particularly among AI startups in Silicon Valley, where companies are seeking workers willing to commit about 70 hours weekly, often under the banner of achieving greatness and fostering a competitive environment. For instance, one AI startup, Rilla, specifically includes in job advertisements that only excited candidates should apply if they are open to such demanding hours. This revival of the 70-hour workweek raises significant concerns regarding the sustainability and health implications of extreme work schedules. Research conducted by the World Health Organization has demonstrate the risks associated with working 55 hours or more a week, including increased chances of stroke and heart disease. Companies that embrace this extreme culture might experience higher employee turnover, increased healthcare costs, and a tarnished reputation that can hinder their ability to attract top talent. While artificial intelligence is intended to streamline work processes and decrease burdens, it seems to paradoxically justify longer hours instead. The future will likely depend on whether organizations truly embrace the potential of AI to enhance efficiency rather than extend working hours.

Opinions

You've reached the end