WWE partners with Slim Jim to enhance branding on major events

In a significant development for sports entertainment, WWE and Slim Jim announced on June 2, 2025, that they are renewing their longstanding partnership, which has previously proven successful. This partnership began when Slim Jim became the official meat snack of WWE, and it has evolved over the years to include various promotional strategies. This latest renewal introduces a range of new integrations, promising to engage fans by incorporating Slim Jim branding in distinct ways during prominent WWE events. Among the notable changes is Slim Jim's role as a ring sponsor for the popular weekly show, "Monday Night Raw." This initiative marks a first-of-its-kind integration, featuring branding on all folding tables used during major programs such as "Raw," "SmackDown," NXT, and WWE Premium Live Events. The involvement of Slim Jim will not only enhance the visuals of these events but is also expected to create memorable interactions for fans tuning in. Ashley Spade, vice president and general manager of snacks at Conagra Brands, expressed enthusiasm about the renewal, stating that this partnership has generated immense excitement and engagement among fans. She highlighted the unique opportunities the collaboration opens to celebrate the rich history of both Slim Jim and WWE. This initiative aims to deepen consumer connections and broaden Slim Jim's outreach through various thematic promotions tied to the wrestling industry. As part of this renewed commitment, WWE's executive vice president and head of global partnerships, Grant Norris-Jones, emphasized the momentum created by this partnership over the past two years, which has been one of the most memorable collaborations in sports entertainment history. The partnership renewal arrives just as WWE gears up for significant events including WWE World’s Collide and WWE Money in the Bank, underlining the timing and relevance of this alliance as it enhances the overall spectacle and marketing for these marquee events.