Barbie launches first doll representing type 1 diabetes

In a significant move towards inclusivity, Mattel introduced its first Barbie doll representing Type 1 diabetes, which was officially launched on July 9, 2025. This event took place after years of advocacy for greater representation in children's toys, particularly focusing on health-related challenges. The launch featured Lila Moss, daughter of renowned supermodel Kate Moss, who is a Type 1 diabetes advocate herself. She expressed pride in the doll's release, highlighting how this representation could positively impact young children living with similar health conditions. This initiative comes in the context of previous Barbie versions that depicted various disabilities and health issues, aiming to reflect the diverse realities of children today. The new Barbie doll features a blue polka dot outfit, which is a recognized symbol for diabetes awareness, and comes equipped with a continuous glucose monitor and an insulin pump. These accessories not only make the doll visually relatable but are also essential tools for individuals managing Type 1 diabetes. The doll's design was developed in collaboration with Breakthrough T1D, a nonprofit organization focused on advocacy and research for diabetes, which demonstrates a commitment to authenticity and supportive representation. In conjunction with the launch, Mattel UK pledged to donate £20,000 to Breakthrough T1D, further enhancing the collaborative effort to raise awareness and enhance education surrounding Type 1 diabetes. Krista Berger, the senior vice president of Barbie and global head of dolls, stated that this initiative marks an important step for the company in fulfilling its commitment to representation and inclusivity in the toy industry. By introducing dolls that reflect conditions such as Type 1 diabetes, Mattel hopes to encourage children to identify with their toys and foster a sense of belonging. The representation of medical conditions in toys helps in shaping children's perceptions and understanding of diverse challenges, thus fostering empathy and awareness from an early age. The introduction of this doll is not just a marketing strategy; it's an attempt to normalize conversations around chronic illnesses in childhood, thereby supporting children who face these medical conditions. Lila Moss's involvement adds a personal touch to the initiative, as she has lived with diabetes and understands the significance of visibility and acknowledgment in combating stigma associated with chronic conditions. The dialogue around health awareness is vital in encouraging children to embrace their uniqueness, and this Barbie doll serves as a medium to promote such important messages.