Mattel celebrates inclusivity with Barbie's first doll representing type 1 diabetes

In recent weeks, Mattel has made history by introducing its first Barbie doll designed specifically to represent individuals living with type 1 diabetes. This significant release serves not only as a toy but also as a symbol of inclusion for many children who manage this chronic condition. The company announced the doll ahead of its launch, which garnered attention and support from both the diabetic community and healthcare advocates. The initiative is part of a broader commitment by Mattel to increase representation for individuals with various medical conditions and disabilities in their products. Lila Moss, daughter of supermodel Kate Moss, played a key role in this historic launch. At just 22 years old, Lila, a model herself and a type 1 diabetes patient, expressed her excitement and pride in being able to represent her community through this doll. Symbolized by the blue polka dots in the doll's outfit, the design reflects global diabetes awareness. Lila's personal experiences with diabetes were integrated into the doll's features, including a continuous glucose monitor and an insulin pump, shedding light on the practical aspects of living with the condition. The development of this toy was a collaboration with Breakthrough T1D, a nonprofit that focuses on research and advocacy for type 1 diabetes. Mattel’s collaboration demonstrates a commitment to raising awareness and providing visibility to this medical condition, which impacts many children and families. In conjunction with the doll's release, the company donated £20,000 to the nonprofit in honor of Lila Moss, reinforcing their support for diabetes research and advocacy. Krista Berger, senior vice president of Barbie and global head of dolls, emphasized that this product release represents an important step toward inclusivity. She stated that by showcasing dolls that reflect real medical conditions, children can better see themselves in the dolls they play with, fostering representation and understanding from a young age. This mindset aligns with a growing acknowledgment in the toy industry of the importance of inclusivity, as more brands incorporate diverse representations in their products.