Apple announces dramatic iPhone update with new design
- Apple's WWDC 2025 revealed a software redesign called 'Liquid Glass' for better user experience.
- The company also announced updates to its Apple Intelligence AI features and improvements to the Siri virtual assistant.
- Overall, these updates are expected to broaden Apple's appeal and align its products with modern technological standards.
On June 9, 2025, Apple held its annual Worldwide Developers Conference (WWDC) at its headquarters in Cupertino, California. During this major event, the company announced significant changes to its software interface, dubbed the 'Liquid Glass' design. This new design aims to create a more streamlined and aesthetically pleasing user experience across all Apple products, including the iPhone, Mac, and iPad. In addition to the redesign, Apple revealed features such as live translation tools for phone calls, improvements in visual intelligence capabilities, and the introduction of a more straightforward naming system for its operating systems. The event also saw Apple address its previously delayed AI updates, which are under the branding of Apple Intelligence. Last year's emphasis on AI features led to high expectations, but many of those promised upgrades were not ready for rollout. The company will continue to refine its AI capabilities over the coming months, with updates for Siri and integration options for developers to leverage its foundational AI technology. Analysts have noted the slower-than-expected rollout of Apple Intelligence, asserting that this year's updates might mirror a more incremental development approach rather than groundbreaking changes. Apple is working to regain its competitive edge in the ever-evolving AI landscape while ensuring that its core OS experiences maintain user engagement and satisfaction. The iOS 26 update is set to release publicly later this year, likely in September, alongside the newest iPhone models. This update will only be available for newer devices, specifically those from the iPhone 11 and later, signaling a strategic shift towards modernization and improved functionality that aligns with current technological advancements.