RCS Messaging Traffic Surges to 50 Billion Messages in 2025!
- A study from Juniper Research predicts that RCS business messaging traffic will reach 50 billion messages globally in 2025.
- This figure shows potential growth from 33 billion messages in 2024, influenced by Apple's support.
- Operators must collaborate with service providers and adopt Google's Jibe platform to facilitate and expedite this growth.
A new study from Juniper Research reveals that Rich Communication Services (RCS) business messaging is projected to gather significant momentum, reaching 50 billion messages worldwide in 2025. This growth marks a notable increase from 33 billion messages in 2024, coinciding with Apple's full support of the technology. To maximize this growth potential, operators are encouraged to partner with RCS business messaging service providers and onboard their services to Google's Jibe platform. Such collaborations are crucial for enabling large-scale growth in business messaging traffic. However, the study warns that a slow onboarding process could hinder RBM traffic growth in 2025. Analysts predict that the landscape will shift favorably in 2026, with operators expected to expand their support and Apple likely rolling out RBM capabilities to additional countries throughout 2025. The research suggests that aligning the pricing of basic RCS messages with SMS rates will facilitate a smoother transition for enterprises from SMS to RBM, fostering greater familiarity with the platform and having a substantial impact on the trajectory of future growth in RBM traffic.