LG transforms TVs into virtual galleries with over 15,000 artworks

In a remarkable move to enhance user experience, LG has partnered with Artlume, a pioneering digital art and AI platform, to introduce a vast collection of over 15,000 artworks for its OLED and LCD TVs. This initiative is notably available to owners of LG TVs running webOS 6.0 or newer, extending to more than 200 million users globally. The partnership marks a significant advancement in LG’s offerings, allowing television screens to function as dynamic displays of art and photography when not in use for viewing programs. The introduction of Artlume's collection represents a substantial boost to the visual capability of LG TVs, already known for their outstanding picture performance. Users can browse through an extensive database that spans a multitude of artistic styles, including classic masterpieces, contemporary photography, and AI-generated works, as well as selections from esteemed institutions like the Ashmolean Museum. This rich tapestry of art not only caters to diverse tastes but also creates an opportunity for homeowners to personalize their living spaces. Furthermore, LG has integrated features that facilitate easy access and browsing through the Artlume collection using a dedicated app on smartphones. This app enables users to swiftly curate their favorite pieces into themed playlists, thus allowing each viewer to tailor their visual experience according to moods or preferences. Chris Jo, the Senior Vice President of Platform Business at LG Media Entertainment Solution Company, emphasized the company's commitment to revolutionizing art appreciation, stating that the integration of such artworks into everyday life transforms how individuals engage with art. This collaboration with Artlume is not the first instance of LG seeking to merge technology with art, but it signifies a monumental expansion of their capabilities. By turning televisions into virtual galleries, LG encourages consumers to view their TVs beyond mere media consumption devices and embrace them as conduits for artistic expression. The integration of over 15,000 artworks ultimately places LG TVs at the forefront of merging home entertainment with art appreciation, ensuring that the experience of enjoying art is both accessible and engaging.