Bertucci's faces third bankruptcy amid declining consumer demand
- Bertucci's filed for Chapter 11 bankruptcy protection in Florida, marking its third filing since 2018.
- The chain has closed seven underperforming locations across three states to mitigate losses.
- Bertucci's aims to use bankruptcy as an opportunity to reorganize and identify a sustainable path forward.
In the United States, the Massachusetts-based Italian restaurant chain Bertucci's has filed for Chapter 11 bankruptcy protection for the third time since 2018. This latest filing took place in Florida as the company struggled to navigate significant challenges, including the economic downturn and weakened consumer demand for traditional casual-dining experiences. The ongoing difficulties have forced the chain to close seven underperforming locations: five in Massachusetts, one in Rhode Island, and one in Maryland. Currently, Bertucci's operates 15 locations across six states. The bankruptcy filing cites a range of factors contributing to its financial challenges. Among these are the deterioration of the U.S. economy and decreased interest in legacy casual-dining brands, which have led to accumulated losses. Inflationary pressures, high food costs, and a general slowdown in consumer spending further exacerbated the company's situation, ultimately leading to the decision to file for bankruptcy protection. The court documents disclose that Bertucci's assets and liabilities are estimated to range between $10 million and $50 million. Bertucci's has a history of financial struggles, previously declaring bankruptcy in April 2018 and again in December 2022, both times closing multiple restaurants to streamline operations and maintain financial viability. The COVID-19 pandemic had a severe impact on the restaurant industry, resulting in forced closures that added to the already existing struggles for the chain. As of last December, the company was able to operate with only 23 locations, significantly down from its earlier numbers. The latest decision to file for bankruptcy comes after a period of increasing industry headwinds, where Bertucci's hoped to seek reorganization and find a more sustainable path forward. As the restaurant chain embarks on this new reorganization plan, it aims to gain a 'breathing spell' to reassess its strategy in hopes of revitalizing its brand and improving its financial performance. This situation reflects a broader trend within the restaurant industry, which has seen many brands struggling to adapt to changing consumer preferences and the ongoing impacts of inflation and economic volatility.