Inoxtag’s Kaizen documentary attracts 310,000 viewers in two days

Inoxtag, a 22-year-old French YouTuber with 8.44 million followers, has made a significant impact in the film industry with his documentary about climbing Everest. The film, directed by Inès Benazzouz, has garnered over 25 million views online and attracted 310,000 viewers in French cinemas during its two-day screening last week. This unexpected success has surprised cinema owners, who did not anticipate such a turnout for a film that was available for free on the internet. The documentary's popularity highlights a generational divide, as it appeals primarily to younger audiences while alienating traditionalists among mountaineers and film enthusiasts. Critics argue that the film's commercial success undermines the artistic integrity of cinema, especially when compared to more conventional films featuring established actors. This has sparked a debate about the evolving nature of film consumption in the digital age. Despite the backlash from purists, Inoxtag's documentary has eclipsed many recent high-brow films, indicating a shift in audience preferences. The film's success may signal a new trend where social media influencers can draw significant crowds to theaters, challenging the traditional film industry. As the landscape of cinema continues to change, the rise of content creators like Inoxtag raises questions about the future of filmmaking and audience engagement. The documentary's reception could pave the way for more projects that blend traditional storytelling with modern digital influence, reshaping the cinematic experience for a new generation.