Jordan North leaves BBC Radio 1 to join Capital amidst rising listening figures

In February 2024, Jordan North left his position at BBC Radio 1, where he had worked for ten years, to replace Roman Kemp at Capital Radio. His departure seemed unexpected, as reports indicated that he was not informed about the release announcement prior to presenting his last episode. The announcement came as a shock, with information communicated in chaotic circumstances, which left North feeling blindsided. Tensions had been mounting for months regarding his potential exit, particularly as he communicated his desire to leave to producers prior to receiving the offer from Capital. In April, he confirmed he had not intended to leave until he was approached by Capital Radio, stating, ''You don't turn down Capital Radio!'' At his new station, he has been vocal about the success of his Capital Breakfast show, noting the increase in young listeners compared to Radio 1. During an appearance on Saturday Kitchen, he expressed pride in the growth of the show's audience size and directly challenged Radio 1 by stating, ''We are beating Radio 1!'' His comments hinted at an ongoing rivalry between the two stations, particularly regarding their appeal to the 15-24 age demographic, which Capital appeared to be outperforming. Jordan's claims were supported by Matt Tebbutt, the show's host, who reiterated the significant listening figures that have surged since North took over the show at Capital. While acknowledging the support he has received from friends at BBC Radio 1, North's enthusiastic remarks suggest a clear division and competitive spirit as he embarks on this new chapter of his broadcasting career.