Athens, Georgia: The US South's coolest college town
- Athens, Georgia, is home to the University of Georgia and has a population of 130,000, including 40,000 students.
- The city has transformed into a gourmet destination with a thriving music scene, hosting influential bands and notable venues.
- Visitor spending has surged by over 30% since 2019, reflecting Athens's appeal as a vibrant cultural and culinary hub.
Athens, Georgia, a vibrant college town with a population of 130,000, including 40,000 students, has evolved into a notable gourmet destination and cultural hub. The city is renowned for its music scene, being the birthplace of influential bands like the B-52s and R.E.M., and has a rich history of hosting legendary performances at venues such as the Georgia Theatre. This venue recently celebrated its 45th anniversary, showcasing its importance in the local music landscape. In recent years, Athens has seen a surge in visitor spending, increasing by over 30% since 2019, as travelers are drawn to its unique blend of urban and homey atmospheres. The city offers a variety of dining options, with establishments like Five & Ten leading the culinary transformation. Opened nearly 25 years ago, Five & Ten has inspired a wave of new restaurants that contribute to the city's eclectic food scene. The State Botanical Garden of Georgia adds to the city's appeal, featuring five miles of walking trails and a diverse collection of 22,000 plants, providing a serene escape for both residents and visitors. The community's charm lies in its friendly, neighborly vibe, where locals enjoy walking to nearby amenities while still having access to vibrant nightlife and cultural experiences. As Athens continues to grow and evolve, it maintains a balance between its rich history and modern developments, ensuring that it remains a unique and attractive destination for both residents and tourists alike.