Mar 25, 2025, 11:10 AM
Mar 23, 2025, 12:01 AM

Chancellor faces pressure as UK consumers tighten budgets amid economic fears

Highlights
  • The Consumer Pulse survey by KPMG reported that three in five people in the UK feel the economy is worsening.
  • The latest economic indicators suggest a rise in financial insecurity among consumers, prompting significant reductions in everyday spending.
  • The government's upcoming spring budget announcement is critical in addressing these economic concerns and providing a path forward.
Story

In the UK, recent economic surveys have revealed that consumer confidence is plummeting as residents begin to cut back on everyday spending. This observation stems from the findings of the Consumer Pulse survey conducted by KPMG, which indicated that three in five people perceive the economy as deteriorating. With inflation still affecting the market and taxes set to rise due to an upcoming increase in employers' national insurance contributions, household budgets are feeling the strain. Additionally, it has been reported that 44% of the population is reducing their spending on daily necessities. An increasing number of individuals, from 21% to 24% since December, report feeling financially insecure, reflecting a growing trend of caution among consumers. Many are deferring large purchases, such as home appliances and vehicles, in anticipation of future financial challenges. Consequently, this consumer behavior has placed considerable pressure on Rachel Reeves as she prepares to announce her spring budget. During this announcement, she is expected to respond to concerns around fiscal policies and the broader economic environment, which is currently under scrutiny due to higher-than-expected government borrowing. The public sector net borrowing was £10.7 billion in February, exceeding initial forecasts. Reeves faces calls to either increase taxes or curtail spending to adhere to the financial rules established earlier. Many experts argue that the upcoming spring budget must instill confidence in the UK's long-term economic prospects, as there is growing uneasiness regarding financial stability and consumer spending habits. The survey results underscore the reality that while a minority may feel secure, the prevailing belief is one of uncertainty about economic recovery.

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