Microsoft Copilot enhances Samsung TVs with AI capabilities

In a significant technological advancement, Microsoft has announced the deployment of its AI-powered Copilot to select Samsung TVs and Smart Monitors. This major step in integrating AI into consumer electronics was revealed in a blog post by Microsoft, indicating the rollout primarily affects Samsung’s 2025 product lineup in various markets, including the United States. The Copilot system is designed to enhance the user experience by assisting viewers in finding content through sophisticated voice commands, allowing for complex searches that align with users' preferences. For example, users can input unique requests, such as asking for content similar to popular shows with specific themes and time durations. The new feature aims to create an engaging, social environment for families viewing together on a TV, fostering a communal atmosphere where users can enjoy shared viewing experiences. Microsoft envisions Copilot transforming the TV into a space that encourages curiosity and connection, where family members can discover content that appeals to everyone's tastes and engage in discussions about what they watch. In addition to helping with content discovery, the AI assistant is equipped to provide answers to casual inquiries, further emphasizing the multifaceted functionality of Copilot as both an entertainment and information tool. Users will find Copilot available in the Apps Tab of the Samsung Daily+ home screen of compatible devices. The activation of Copilot requires users to utilize their smart remotes, simply pressing the mic button to communicate their wants naturally without having to navigate cumbersome menus. For those interested in personalizing their experience, a quick QR code scan from the TV with a mobile device is needed. This relatively straightforward step enables the system to learn from users' viewing histories and preferences, enhancing future recommendations. This rollout is not just a new feature; it reflects a longstanding partnership between Microsoft and Samsung, marked by previous integrations such as Windows and Office on Galaxy devices, and Xbox Cloud Gaming within Samsung TVs' Gaming Hub interface. David Washington, Partner General Manager of Microsoft AI, emphasized that Copilot brings AI into the heart of homes, championing content discovery, group interactions, and casual inquiries as the primary uses for the technology. Microsoft also indicated that they intend to extend Copilot’s availability to older models of Samsung devices in the future, signaling a commitment to advancing AI integration across their product lines.