Nestlé tests paper containers for Quality Street to reduce plastic use
- Nestlé is testing a new paper container for Quality Street chocolates in the UK to reduce virgin plastic use.
- The new tubs, designed in the signature purple with gold foil, will be available in selected Tesco stores starting next week.
- The public's response will determine whether this packaging change is adopted more widely, as the company continues to offer traditional options.
In the UK, Nestlé is testing a new paper container for its popular Quality Street chocolates, aiming to reduce the use of virgin plastic. This initiative follows the brand's previous move in 2022 to replace plastic wrappers with recyclable paper ones, which received mixed reactions from consumers. The new paper tubs, designed in the signature Quality Street purple and embellished with gold foil, will be available in selected Tesco stores. Nestlé has produced around 200,000 of these tubs and is eager to gauge consumer response. The company emphasizes that the new packaging is part of a broader industry effort to enhance sustainability in packaging. While the paper tub can be recycled, the traditional plastic tub will still be available this year, allowing consumers to choose their preferred option. The success of this trial will depend on public acceptance and feedback from Tesco staff, as Nestlé aims to balance environmental responsibility with consumer preferences.