Google faces historic decline in search queries on Apple devices

In the United States, a notable change in user behavior regarding internet searches has been observed recently. For the first time, Google search queries originating from Apple devices have declined, according to a report by Bloomberg. Eddy Cue, Apple’s senior vice president of services, revealed that this decline signifies a growing trend where consumers are increasingly turning to AI chatbots for their search needs, rather than relying on traditional search engines like Google. This development could pose significant challenges to Google’s traditional business model, which heavily relies on advertising revenues derived from search queries. In addition to the decline in Google searches, Meta Platforms Inc., which encompasses Facebook and Instagram, has also acknowledged a shift in user engagement. Meta CEO Mark Zuckerberg testified that fewer people add friends and share content on Facebook. Research indicates that Facebook usage among teens has significantly decreased, plummeting from 71% in 2014 to just 32% in 2023, with younger users favoring platforms like TikTok and Instagram for content consumption. Eddy Cue's comments indicate a larger discussion around the evolution of technology and user interaction with digital platforms. The ongoing trend suggests that smart glasses and holograms may take precedence over traditional smartphones in the near future, fundamentally altering how consumers access information and connect with each other. As this transition unfolds, major tech companies are actively investing in and adapting to these new technologies to remain relevant in the competitive landscape. Meanwhile, Google continues to affirm that overall query growth in search remains steady and includes an increase in searches from its own devices. However, the growing emphasis on AI technologies raises questions about the sustainability of Google's ad-based business model and how it will adapt to meet the changing demands of the modern user. Investors are keeping a close watch on Google’s strategies for AI integration and the potential impacts on its market share and ad revenue as the company navigates these unprecedented challenges.