Zwift launches new fitness tracking feature to rival Strava

Zwift, a popular virtual cycling platform, launched a new feature called Fitness Trends on July 2, 2025, which aims to enhance its functionality beyond just cycling into a more comprehensive fitness platform. This update comes after earlier changes made by the company in April, focusing on providing its users with valuable fitness metrics that can track their progress over time. The key metrics introduced include Training Score and Stress Goal, designed to help users understand their fitness levels and exertion without comparing them directly to other platforms. The Stress Goal specifically reflects the amount of load or exertion imposed on the body, a term that differs from conventional definitions of stress. The new functionalities allow users to visualize trends through graphs that display their training stats over different time frames. This feature adds significant value to the Zwift service priced at $19.99/month, especially since similar enhancements on other platforms like Strava often incur additional charges. In addition, beginning July 15, Zwift will roll out customization options for its heads-up display, enabling users to choose from various data fields that monitor different aspects of their workouts. However, it’s worth noting that some of these additional features may require extra hardware such as sensors to fully utilize their potential, which may not be owned by many users. The majority of the enhancements aim at serious cyclists who are looking for detailed analytics to improve their training routine, making it a compelling upgrade for dedicated enthusiasts in the fitness community. Zwift's ongoing development continues to position it as a competitive player in the fitness tracking landscape, especially in light of its intent to rival existing platforms like Strava without the additional costs typically associated with fitness data.