Filmmakers raise critical awareness about environmental solutions

In the United States, environmental filmmakers Josh Tickell and Rebecca Harrell Tickell have been raising awareness about crucial ecological issues through their documentaries, such as 'Kiss the Ground' and its sequel 'Common Ground.' These films, launched on April 22, 2025, coincide with Earth Day and aim to emphasize the importance of regenerative agriculture, a practice that enhances soil health to combat climate change. Their Ojai, California-based company, Big Picture Ranch, not only focuses on storytelling but also operates an organic avocado farm that embodies their commitment to environmental sustainability. Since their 2008 film 'Fuel,' which explored alternative energy sources, the Tickells' works have addressed various environmental challenges and proposed real-world solutions. With celebrities like Laura Dern and Jason Momoa involved in their recent projects, their visibility has soared, reaching millions and garnering financial interest in soil health linked investments. Their ongoing project, 'Groundswell,' along with the '100 Million Acres: A Common Ground' campaign, aims to transition significant land areas to certified regenerative agriculture practices by 2030. The Tickells' personal experiences with agriculture inform their commitment to environmental activism. Rebecca has witnessed severe health issues in her family related to traditional farming practices, while Josh notes the high cancer rates in their community. These experiences fuel their motivation for storytelling that inspires action towards a healthier planet. They aim to shift the narrative around environmental issues, showing that solutions, such as regenerative agriculture, can rejuvenate the earth while providing economic incentives. The joyful involvement of prominent figures in their projects highlights a growing recognition of the urgency of addressing environmental concerns. By using cinema as a vehicle for change, they hope to encourage a collective responsibility towards our planet, moving beyond complacency to foster real action against climate degradation. As their films continue to reach wider audiences, the Tickells are determined to create lasting impact within the environmental movement, reflecting a deep-seated concern for both human and ecological health.