Bad Bunny lifts Puerto Rico's economy with 30 concert residency
- Bad Bunny's residency in Puerto Rico kicks off with 30 concerts expected to generate nearly $200 million in economic impact.
- 600,000 visitors are projected to travel to Puerto Rico specifically for the concerts, more than double the usual influx of tourists.
- This series of performances symbolizes cultural pride for Puerto Ricans and aims to address social issues facing the island.
Puerto Rico is currently experiencing a revitalization thanks to Bad Bunny, planned to perform a series of 30 concerts during a two-month residency. Starting on July 11, 2025, this residency is significant for the island's economic landscape, especially given its recent bankruptcy. With an estimated economic impact of nearly $200 million, the concerts are expected to draw around 600,000 visitors, more than double the usual tourism numbers. As a result, hotel bookings have surged, with many fans securing accommodations months in advance, leading to a nearly 70% occupancy rate for hotels in the summer period compared to last year. This event is particularly crucial as it takes place during a typically slow period for tourism in Puerto Rico. The musician, whose real name is Benito Antonio Martínez Ocasio, is seen as a beacon of hope and resilience for the people of Puerto Rico amidst concerns over economic challenges such as gentrification, and the long-standing effects of colonialism. The performances will feature tracks from his latest album, which explores themes of injustice that resonate deeply with Puerto Ricans, affirming their culture and struggles while also celebrating their unique identity. In addition to the positive economic impact, Bad Bunny's choice to prioritize Puerto Ricans with this residency has been viewed as a personal message, emphasizing cultural pride amidst socio-political issues. Historian Jorell Meléndez-Badillo reflects on the role of these concerts as vital for showcasing Puerto Rico's artistic wealth, which he considers essential for future development. Many have taken to the celebration with joy as they connect with Bad Bunny's music and the sentiments it carries. However, Bad Bunny's global tour following the residency does not include performances in the mainland United States, which some interpret as a political statement regarding U.S. policies that impact Puerto Ricans and Latinos. His decision highlights a broader commentary on Puerto Rico’s status as a U.S. territory and reflects a rejection of the notion that the U.S. is the focal point for musicians. As Puerto Ricans celebrate their identity through this residency, it serves both as an artistic expression and a significant economic boost to an island that has faced numerous hardships in recent years.