Johnnie Walker unveils world’s lightest whisky bottle design

Johnnie Walker has introduced a groundbreaking packaging innovation with the launch of Blue Label Ultra, which is claimed to be the lightest whisky glass bottle in the world, weighing only 180 grams. This new design, which holds 700 milliliters, represents a shift towards lighter and more sustainable luxury packaging in the spirits industry. The design process involved collaboration with Sisecam, a leading glassmaker, resulting in a unique teardrop shape that enhances both aesthetics and functionality. The initiative is part of Diageo's broader sustainability efforts, aiming to reduce carbon emissions associated with glass production. For every gram of glass eliminated, over half a gram of carbon emissions is saved, highlighting the environmental benefits of this innovation. The company is committed to sharing the insights gained from this project on a royalty-free basis, encouraging other brands to adopt similar sustainable practices. Jeremy Lindley, Diageo's global design director, emphasized the importance of innovation in luxury packaging, noting a consumer trend towards lighter, more delicate designs. Jennifer English, global brand director for Johnnie Walker, expressed confidence that this new bottle will resonate with consumers who value both quality and sustainability in luxury spirits. This development not only sets a new standard for whisky packaging but also reflects a significant step forward in the industry’s commitment to sustainability. By prioritizing lightweight design, Johnnie Walker aims to enhance the consumer experience while contributing to a more environmentally friendly future in the spirits market.