HHS Campaign Partners with HBCU Tour in Milwaukee for Vaccination Awareness

On September 10, 2024, the U.S. Department of Health and Human Services launched the Risk Less. Do More. campaign in collaboration with the HBCU Tailgate Tour to promote vaccination awareness. This initiative aims to increase access to vaccines for influenza and COVID-19, particularly targeting communities that may be hesitant about vaccination. The campaign will kick off at Norfolk State University on September 13, where attendees can receive updated vaccines and health resources. The HBCU Tailgate Tour, now in its sixth season, will make several stops across the country, including events at universities and football classics. These activations are designed to engage fans, students, and alumni, providing them with essential health information and resources. Kenneth Washington, the sports marketing coordinator for the tour, emphasized the importance of health in relation to overall well-being. The campaign's objectives include enhancing public confidence in vaccines and increasing vaccine literacy, especially among vulnerable populations. By addressing concerns and providing accurate information, the initiative seeks to motivate individuals to get vaccinated during the upcoming flu and COVID-19 seasons. Overall, the Risk Less. Do More. campaign represents a strategic effort to reduce the public health burden of respiratory viruses. By fostering a culture of vaccination, the initiative aims to empower communities to protect themselves and continue engaging in activities they enjoy, ultimately contributing to a healthier society.