Cammilli Fine jewelry brand rebrands itself with new collections

Italy is renowned for its prominent influence in the global jewelry market, and one of the key events showcasing this is Vicenzaoro September. Hosted annually in Vicenza, approximately an hour's drive south of Venice, this trade fair features a variety of jewelry brands and innovative designs. A notable highlight from the recent fair includes the rebranding of Cammilli Fine jewelry, which is now simply known as Cammilli. The brand unveiled two new collections, including Cherry Bloom, which showcases their expertise in floral designs. The collection emphasizes a blend of matte and shiny finishes, symbolizing the pristine nature of snowy peaks and mountainous shades. Another prominent exhibitor at the fair, Carrera y Carrera, presented a striking piece called the Carmen pendant necklace from its Eternal Collection. This exquisite pendant, created in homage to the famous opera, highlights a detailed depiction of a fiery character crafted in 18k yellow gold, with significant embellishments such as an 8.55-carat tanzanite and a lavish display of red sapphires and diamonds. Karen Suen also made waves with her stunning creations, particularly a collection that emphasizes the vivid colors of paraiba tourmaline set in intricate designs. Marina B was among the other brands at Vicenzaoro September, showcasing high-end pieces like the Livilla Ring, which features a striking 12.30-carat aquamarine flanked by different colored stones set in luxurious 18k yellow gold. The brand has undergone several ownership changes, eventually being led by Guy Bedarida, a noted jewelry designer who once was a head designer at Van Cleef & Arpels. The fair also highlighted the impressive craftsmanship of Nanis, introducing a delicate collection of jewelry that features a unique double-sided mechanism with beautiful colored gemstones. DeSimone Fratelli represented the southern Italian jewelry tradition, particularly known for its coral and cameo pieces inspired by the seaside. This longstanding firm from Torre del Grecco continues to make significant contributions to Italy's jewelry legacy. The diverse offerings at Vicenzaoro September encapsulate the rich artistry, innovative designs, and evolving identity of Italy's jewelry industry, underscoring its vital role in the global trade scene.