Ken Ohashi leads Brooks Brothers from bankruptcy to billion-dollar success

Ken Ohashi has successfully transformed Brooks Brothers, an iconic American brand, from bankruptcy to nearly $1 billion in revenue by the end of 2023. His leadership style emphasizes authenticity and inclusivity, reflecting his own experiences as an openly gay CEO. Ohashi believes that brands must resonate with their customers' values, which has led him to redefine success in a contemporary context, moving away from traditional notions of achievement. Under Ohashi's guidance, the company has revisited its roots, focusing on what the brand represents to its customers today. He acknowledges that the definition of success has evolved, and he aims to align the brand with these new values. This approach has not only revitalized the brand's image but has also fostered a deeper connection with consumers who appreciate the brand's commitment to diversity and inclusion. Ohashi's personal journey as a parent has influenced his leadership philosophy, as he strives to create a workplace where employees can express their true selves. He actively challenges stereotypes and misconceptions, particularly in regions where LGBTQ+ acceptance is limited. This commitment to authenticity is mirrored in the brand's products, which aim to resonate with a diverse customer base. The results of Ohashi's strategies are evident in the brand's financial success and renewed relevance in the fashion industry. By embracing a modern vision of success and prioritizing inclusivity, Brooks Brothers has not only survived but thrived, proving that aligning with contemporary values can lead to significant business growth.