The iconic Sixties sunglasses back in the frame

Renauld sunglasses, a brand that thrived from 1961 to 1981, were iconic accessories worn by numerous celebrities, including Jackie Kennedy and Elvis Presley. After the brand's bankruptcy, an enthusiast named Llewelyn became captivated by the sunglasses, particularly after seeing them in the film 'The Italian Job.' His passion led him to collect Renauld sunglasses, eventually prompting him to revive the brand when the patent lapsed in 2016. Llewelyn collaborated with a studio in Italy to recreate classic designs, merging vintage styles with modern technology. The first models he chose to remake were inspired by Steve McQueen's sunglasses from the film 'Le Mans.' This revival aims to capture the essence of sophistication and timeless style that Renauld represented in its heyday. In addition to the sunglasses, the brand has introduced the ValueBond app, allowing users to assess the collectibility and value of their sunglasses. Upcoming collections will feature designs inspired by Elvis Presley and Jim Clark, as well as a project related to James Dean, showcasing the brand's connection to legendary figures in entertainment and motorsport. The relaunch of Renauld sunglasses is set to take place at Salon Privé, Blenheim Palace, on August 28, marking a significant moment for fans of vintage fashion and collectors alike. The brand's revival not only honors its storied past but also aims to create new narratives around its iconic designs.