Apple TV+ Launches on Amazon Prime Video for $9.99

In October 2024, Amazon and Apple announced a collaboration to offer Apple TV+ as a $9.99 per month add-on subscription through Prime Video in the United States. This partnership aims to enhance Prime Video's extensive collection of over 100 add-on subscription options, which already includes services like Max, Paramount+, and Crunchyroll. The addition of Apple TV+ is expected to attract more viewers to Prime Video, which has surpassed 200 million monthly users as of April 2024. Apple TV+ will provide subscribers access to popular films and sports events, including Major League Soccer and Major League Baseball. This move is part of Apple's strategy to expand its viewer base and make its content more accessible. Eddy Cue, Apple's SVP of Services, emphasized the importance of reaching a wider audience with the Apple TV+ library. The collaboration is also financially beneficial for Amazon, as it will receive a percentage of the subscription revenue generated through Prime Video. Although the specific terms of the revenue-sharing agreement remain undisclosed, this partnership is expected to bolster both companies' positions in the competitive streaming market. Despite being a smaller player in the streaming industry, Apple TV+ has been recognized for its high-quality content, ranking first in a study based on IMDb ratings. The integration of Apple TV+ into Prime Video is anticipated to further enhance the platform's appeal and solidify its status as a leading entertainment destination.