Samsung prepares to launch smart glasses in 2025

In South Korea, Samsung is planning to introduce smart glasses under the internal project name 'Haean'. According to a report by the publication ETNews, these glasses are expected to be launched in 2025, following the anticipated release of an Android XR headset. The report highlights that these smart glasses will utilize camera and sensor-based gesture control rather than a remote control or buttons, which is a significant shift towards a more naturalistic form of interaction. Early rumors indicated that the initial version might not even include a display, distinguishing them from many modern smart glasses options available today. As of now, the specifications and features of the smart glasses are still being finalized by Samsung. This indicates that the devices may take longer to reach consumers, but they are expected to be revealed alongside the much-talked-about Project Moohan XR headset. This headset will debut the Android XR software platform and is projected to enter mass production soon, with a public release in Q3 of 2025. Despite Samsung’s focus on the advanced Project Moohan, the company is also keen on bringing its smart glasses project to fruition, which fuels anticipation in the market for adaptive wearable technologies. Furthermore, the industry context is crucial to understanding the potential impact of these releases. The smart glasses market is envisioned to grow significantly, overshadowing traditional VR headset sales. Competitors such as Meta, which has successfully sold over a million units of their Ray-Ban Meta glasses in 2024, hint at the increasing consumer interest in smart glasses rather than classic VR setups. The absence of a display in Samsung's proposed design may cater to users looking for more casual use, aligning with the ongoing shift in consumer preferences. As Samsung continues to explore innovation in the XR space, they appear prepared to take calculated risks by entering this area with smart glasses that are both technologically savvy and relatively affordable. Analysts suggest that Samsung’s strategy might be to position these devices in a manner that capitalizes on the burgeoning interests of consumers while also managing production costs effectively. As 2025 approaches, expectations surrounding the practical applications and appeal of Samsung’s smart glasses, as well as their future iterations, will remain a focal point for tech enthusiasts and industry stakeholders alike.