Tuopai and Shede launch aged baijiu in Kuala Lumpur

On September 3, 2024, a significant launch event took place in Kuala Lumpur, marking the introduction of Tuopai and Shede brands in Malaysia. This event was attended by notable figures, including Tang Hui, President of Shede Spirits, and various leaders from Chinese-funded enterprises and Malaysian Chinese business associations. The launch is part of Shede Spirits' strategy to expand internationally, with Malaysia being the first overseas market they are focusing on, coinciding with the 50th anniversary of diplomatic relations between China and Malaysia. During the event, attendees were immersed in the rich history and culture of Chinese Baijiu, with a special emphasis on the ecological aged Baijiu from Shede Spirits. Guests participated in a tasting of various products, highlighting the unique qualities of the brands. The event also featured a symbolic ceremony where guests poured Baijiu into a single container, representing their commitment to long-term cooperation and mutual trust in developing the brands in Malaysia. In addition to the launch, the senior management team of Shede Spirits engaged in market research by visiting local operations and interacting with dealer representatives. This hands-on approach aimed to gather insights for better market penetration and to understand the local consumer preferences. Looking ahead, Shede Spirits plans to use the Malaysian market as a model for its global strategy, focusing on promoting Chinese Baijiu culture and the aesthetics of Eastern lifestyle. The company is dedicated to fostering partnerships that will enhance its presence in international markets.