Explore South Korea's Enchanting Fall Festivals in 2023
- The Korea Tourism Organization is promoting South Korea's fall destinations and festivals to attract U.S. tourists.
- Key events include the Seoul International Fireworks Festival, Jarasum Jazz Festival, and Gangneung Coffee Festival, all taking place in October 2024.
- This initiative aims to showcase the country's cultural richness and natural beauty, making it a prime destination for autumn travel.
South Korea is experiencing a surge in tourism, particularly from the U.S., with 1.08 million visitors recorded in 2023, surpassing pre-pandemic levels. The Korea Tourism Organization is promoting the country's stunning fall foliage and cultural festivals, inviting travelers from the Midwest to explore its diverse landscapes during autumn. Key destinations include Seoul, where visitors can enjoy the Seoul International Fireworks Festival on October 5, 2024, and Busan, known for its breathtaking coastal views and cultural events. Gyeonggi Province will host the Jarasum Jazz Festival from October 18-20, 2024, celebrating various jazz genres amidst vibrant fall colors. Jeju Island offers a unique experience with its natural beauty enhanced by autumn hues, alongside the Gangneung Coffee Festival from October 12-15, 2024, showcasing coffee culture and concerts. This promotional effort highlights South Korea's rich cultural heritage and natural beauty, making it an ideal destination for an unforgettable autumn getaway.