Netflix targets Mina Kimes for Christmas Day NFL doubleheader
- Netflix will air its first NFL games on Christmas Day with a special performance by Mariah Carey.
- Carey's iconic holiday single will open the broadcast featuring two major matchups.
- This event represents a significant step for Netflix into the realm of live sports, potentially altering traditional viewing habits.
Hosting its inaugural NFL game broadcast, Netflix has made a significant move by partnering with Mariah Carey for a special Christmas Day event. This exciting collaboration will feature Carey performing the Show Open, kicking off the festive festivities with her iconic holiday song, ‘All I Want For Christmas Is You.’ The broadcast will present two highly anticipated games on December 25, showcasing the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens facing the Houston Texans. This marks a new era for Netflix as it dives into live sports, expanding its repertoire beyond solely streaming television content. Spanning nearly three decades, the song has achieved immense popularity, underscoring Carey's status as the 'Queen of Christmas.' As the platform embraces more live events, talent such as former players and analysts will provide commentary and analysis, bringing viewers an engaging experience with expert insights into the games. Netflix has invested heavily into acquiring sports broadcasts, spending around $150 million for these game rights, indicating their commitment to redefining sports viewing in the streaming age. With this move, Netflix seeks to attract sports fans to its platform, competing against more traditional sports broadcasters and possibly shifting the landscape in sports entertainment.