Times and Sunday Times launch Christmas Appeal for charities 2024

The Times and The Sunday Times are inviting charities to apply for their Christmas Appeal 2024, with applications closing on September 29. Charities are encouraged to submit proposals that include innovative story ideas addressing significant social issues, aiming to engage readers and inspire donations. Typically, two UK-based charities and one British-registered charity operating overseas will be selected for the appeal. The selected organizations will be featured in articles over a two-month period, showcasing their impactful work and the individuals they assist. To enhance the appeal, applicants must provide a list of 10 to 12 story ideas that highlight different aspects of their work, along with compelling visuals and data to support their narratives. The newspapers will focus on human stories that illustrate innovative solutions to pressing challenges, aiming to captivate the audience's attention and generosity. Charities are also encouraged to mention any notable patrons or ambassadors who could participate in the appeal, as well as opportunities for matched funding. The application process requires submissions to be concise, filling one or two pages of A4 text, and sent either via email or postal mail to the managing editor. A decision on the selected charities will be made by mid-October, allowing time for the newspapers to prepare for the appeal's launch. This initiative not only aims to raise funds for the chosen charities but also to raise awareness about the critical issues they address. Overall, the Christmas Appeal serves as a platform for charities to gain visibility and support, while also encouraging readers to contribute to meaningful causes during the holiday season.