Viewership for Paris Olympics Surpasses Tokyo Games, Fueled by Snoop Dogg's Popularity

The Summer Olympics in Paris are experiencing a surge in viewership, significantly outpacing the 2021 Tokyo Games. The opening ceremony attracted a larger audience than the 2016 Rio Olympics, with hip-hop artist Snoop Dogg playing a pivotal role in this increased interest. Snoop Dogg, who previously collaborated with Kevin Hart for a highlight show during the Tokyo Games, has deepened his association with NBC, becoming a prominent figure in the coverage of the Paris Olympics. NBCUniversal executives have highlighted the success of their Olympic production, crediting Snoop Dogg's involvement as a key factor in drawing millions of viewers in the U.S. Many fans, like University of Wisconsin-Madison student Krissy Birdsall, have reported watching more events due to the favorable time difference and the engaging content featuring Snoop Dogg. His presence has not only captivated audiences but also sparked viral moments across social media platforms. The Paris Olympics are witnessing a remarkable turnaround in viewership following the disappointing ratings of the Tokyo Games and the less popular Winter Olympics in Beijing. NBC Sports has noted a consistent increase in audience numbers since the Games began on July 26. Snoop Dogg himself expressed surprise at his role in the Olympics, reflecting on his childhood memories of watching the event. As the Games continue, the innovative approach taken by NBC and Peacock, along with Snoop Dogg's unique appeal, appears to be revitalizing interest in the Olympics, setting a promising tone for future events.