Micro Moments of Magic: Connecting in Ann Arbor Post-COVID

In Ann Arbor, Michigan, Jeremy Mulder and Adam Hess initiated a project called Micro Moments of Magic to foster connections among people following the isolation of the COVID-19 pandemic. They set up in Graffiti Alley, a vibrant area known for its street art, where they engage passersby by tallying smiles and eye contact. This playful interaction encourages people to connect in a lighthearted manner, breaking the ice in a post-pandemic world. The duo has gained popularity for their unique approach, which they describe as a game that invites participants to engage without the pressure of traditional social interactions. Their method has proven effective, as evidenced by the positive reactions from individuals like student Raya Jaber, who found joy in the simple act of smiling back at Mulder. Their initiative has expanded beyond Ann Arbor, with successful implementations in cities such as New York, San Francisco, and New Orleans. They even participated in the Burning Man festival, where they recorded impressive tallies of interactions. During the Ann Arbor Art Fair, they achieved a remarkable 10,000 tallies in one day, showcasing the widespread appeal of their project. Overall, Micro Moments of Magic serves as a reminder of the importance of human connection, especially in a time when many have felt isolated. The initiative not only brightens the day of those who participate but also encourages a culture of interaction and mindfulness in everyday life.