Steak 'n Shake demands firing of Cracker Barrel CEO over rebranding backlash

In the United States, Steak 'n Shake has aggressively called for the firing of Cracker Barrel's CEO following significant backlash over the chain's recent rebranding efforts. The rebranding included removing iconic elements such as 'The Old Timer' logo and traditional decor, which had been central to the brand's identity since 1977. Customers expressed their outrage at the shift towards a more minimalist and modern aesthetic that they felt abandoned the chain's heritage. Sardar Biglari, the CEO of Steak 'n Shake and a major investor in Cracker Barrel, has taken a prominent stance against the changes announced by Cracker Barrel management, describing them as misguided.