Hulk Hogan dies at age 71, leaving a legacy of branding wisdom

On July 24, 2025, the professional wrestling icon Hulk Hogan, born Terry Bollea, passed away at the age of 71. He was an influential figure in wrestling history, most notably as a star of World Wrestling Entertainment during the 1980s, a period that saw a significant increase in wrestling's popularity, which fans often refer to as 'Hulkamania.' Hogan's charisma and storytelling abilities made him a household name, allowing him to transition into other media, including a notable role in the film Rocky III. Hulk Hogan's impact on branding extends beyond his wrestling career. Industry experts view him as a case study in character branding, illustrating how confidence and storytelling can build memorable brands. Hogan exemplified the concept of good versus evil in his wrestling narrative, a theme he consistently reinforced across various platforms. However, the complexities of maintaining a brand narrative in the evolving media landscape became evident later in his career, as public skepticism regarding scripted personas increased. Jay Mandel, a branding expert, highlighted that Hogan successfully navigated a tightly controlled media environment but ultimately struggled as audience expectations changed. The lessons drawn from Hogan's career are significant for businesses and organizations. His larger-than-life character reflects the potential for brands to create identity through strong, consistent storytelling. However, the decline in relevance of his persona as the media landscape evolved serves as a cautionary tale about the importance of adapting brand narratives with integrity. Notably, Hogan's methods, although powerful, may not resonate with every leader or brand in today's more discerning marketplace. In his personal life, Hogan was remembered fondly for his interactions with fans, reflecting his desire to connect with others beyond his wrestling fame. Despite the complexities of his public persona, those who knew him recalled these meaningful moments, illustrating the dual nature of his legacy in both business and personal realms. As the wrestling community mourns his loss, it is clear that his influence on branding and storytelling will endure, leaving behind valuable insights on the importance of evolving brands without losing their core identity.