mesur.io wins UpLink Innovator award at World Economic Forum 2024

On September 10, 2024, mesur.io, based in Bozeman, Montana, was recognized as one of the 13 winners in the World Economic Forum's Traceability for Circularity Challenge. This initiative, funded by Accenture and supported by 11 ecosystem partners, aims to promote innovative solutions that enhance supply chain transparency and support circular business models. mesur.io's submission, titled 'The Intelligence Standard for Modern Supply Chains,' addresses significant challenges faced by circular business models, including traceability and data collection. The company's technology focuses on real-time monitoring and secure data exchange across various industries, such as electronics, textiles, and food production. By enabling businesses to track the lifecycle of materials, mesur.io helps them comply with regulatory requirements and adopt sustainable practices. The recognition as an 'UpLink Top Innovator' underscores the importance of their contributions to ethical and sustainable supply chains. Mike Prorock, the Founder and CEO of mesur.io, emphasized the company's commitment to next-generation intelligence technologies and adherence to global standards. This approach not only preserves privacy and improves interoperability but also provides tamper-evident supply chain information. Such innovations are crucial for building resilient and transparent supply chains. Liz Isley, the Director of International Trade at mesur.io, highlighted the significance of participating in the World Economic Forum's program, stating that it allows the company to advance its technology while contributing to a global movement for sustainability. By supporting circular business models, mesur.io aims to foster economic growth and resilience in a competitive marketplace.