Hyundai demonstrates new electric Ioniq model at Munich show

In September 2025, Hyundai will present its latest all-electric model at the Munich Motor Show. The new vehicle is anticipated to be a B-segment SUV and is intended to represent a production model due for sale mid-2026. While it is officially labeled a concept, it is expected to give insights into the design and technology that will be available in the production version. This new model will utilize Hyundai's E-GMP platform, which is also employed in models such as Ioniq 5, 6, and 9, showcasing advancements in electric vehicle technology. One of the central features of the new Ioniq model is the Pleos software system. This innovative platform integrates high-performance chips and controllers with essential vehicle software including infotainment systems and cloud infrastructures. Pleos aims to enhance the overall vehicle performance and connectivity, supporting future autonomous driving capabilities, while also offering a customizable interface similar to smartphone applications. Unlike prior operating systems used by Hyundai, Pleos will be based on the Android Automotive framework, promising an improved user experience and a wide selection of apps for drivers. The unveiling event in Munich will primarily highlight the vehicle's exterior and its software system capabilities. However, additional details regarding the interior design and features are set to be released at Milan Art Week in April 2026, just before the Ioniq model goes on sale in Europe. Hyundai’s strategy emphasizes developing vehicles tailored to the European market, with production planned in Turkey, reflecting the company's commitment to localized manufacturing which aligns with customer preferences in the region. Xavier Martinet, President and CEO of Hyundai Motor Europe, highlighted the importance of building more vehicles in Europe to meet local demand better. He noted that in 2024, a significant majority of Hyundai vehicles sold in Europe were produced in Turkey or the Czech Republic, and the company strives to maintain a high proportion of EU-manufactured cars. This move is a crucial step for Hyundai as it aims to reinforce its brand presence in the European market while adapting to the growing demand for electric vehicles that meet new environmental standards.