EU Commission plans to scrap law against greenwashing
- The EU Commission plans to withdraw the law aimed at regulating misleading environmental claims, raising concerns from consumer advocates.
- Political pressure from the European People’s Party has led to the halting of negotiations intended to finalize the green claims legislation.
- The future of such regulations remains uncertain, highlighting the ongoing tensions between business interests and environmental protections.
In late June 2025, the European Commission announced its intention to withdraw a proposed law regulating greenwashing in the EU. The law aimed to require companies to substantiate their environmental claims, amid rising concerns that existing proposals were overly burdensome for small businesses. Discussions surrounding the legislation had reached a critical phase, with significant political pressure emerging from the European People’s Party, leading to cancellations of key negotiation meetings. Consumer advocates criticized the move, arguing it undermines consumer trust and encourages misleading marketing practices. As debates continued within the Commission, dissenting voices from various EU member states expressed opposition to the withdrawal, emphasizing the need for robust regulatory measures to prevent greenwashing and protect consumer rights. The outcome remains uncertain, with anticipation for further developments in the legislative process.