Roku city gets a stunning upgrade to full HD resolution

In recent months, Roku has launched a new line of smart TVs aiming to enhance the home entertainment experience for users. These TVs feature 4K UHD resolution which offers four times the detail of Full HD, supported by advanced QLED technology that can present over one billion colors and HDR10 for premium picture quality. The launch coincides with the holiday season, making it an appealing option for consumers looking to upgrade their home viewing experience as Christmas approaches. This new television line also includes several watching modes, such as Film Mode and Sports Mode, which are designed to optimize picture and sound based on the content being viewed. In addition to the impressive visual qualities, the Roku TV provides easy access to a wide range of streaming applications, including popular platforms like Disney+, Netflix, and Prime Video, as well as live TV services like BBC iPlayer and ITVX. Notably, the TV is compatible with major voice control systems, including Alexa, Google Assistant, and Apple Home, allowing for a seamless user experience. This combination of high-quality visuals and advanced streaming capabilities positions Roku as a strong contender in the budget TV market, appealing to a broad audience who value both functionality and affordability. Customer feedback has indicated that while the Roku smart TV presents excellent value for money with its picture and sound quality, it might not fully meet the demands of gamers looking to run powerful consoles at the highest settings. Although users enjoyed gaming experiences on the TV, they reported that high settings can be challenging. This aspect might limit its appeal among gamers; however, many still found it perfectly usable at reduced settings. In addition to the new TV launch, Roku also upgraded its popular Roku City screensaver, which now operates at 1080p resolution instead of the previous 720p, enhancing the visual appeal for users monitoring their screens. The upgraded screensaver also features a broader color palette and introduces interactive elements, such as a train station and enhanced billboards, enriching the overall Roku experience. This innovation in the screensaver, paired with the new smart TV line, establishes Roku as a forward-thinking brand focused on innovation in home entertainment technology, especially as it competes in a market with rising expectations for quality and performance.