Sep 9, 2024, 12:00 PM
Sep 9, 2024, 12:00 PM

Pixelligent secures investment from Henkel for global expansion

Highlights
  • Pixelligent Technologies LLC has secured a strategic investment from Henkel AG & Co. KGaA to support its global expansion.
  • The partnership aims to enhance the development of next-generation XR and display formulations, capitalizing on the surging AR/VR market.
  • This collaboration is expected to strengthen Pixelligent's market position and ability to serve customers while entering new global markets.
Story

Pixelligent Technologies LLC has announced a significant strategic investment from Henkel AG & Co. KGaA, aimed at supporting its global expansion efforts. This partnership is expected to leverage Henkel's extensive global infrastructure and sales force alongside Pixelligent's innovative products and manufacturing technology. The collaboration is particularly timely as the augmented reality and virtual reality (AR/VR) market is experiencing rapid growth, driven by increasing demand for immersive experiences across various sectors such as gaming, healthcare, and education. Currently valued at approximately $20 billion, the AR/VR market is projected to reach nearly $100 billion by 2029, with an annual growth rate exceeding 30%. This investment will enable Pixelligent to accelerate the development of next-generation XR and display formulations, catering to leading consumer electronics companies. Carmen Chua, a senior executive at Henkel, emphasized the anticipated synergies in product development and the advantages of Henkel's global reach in enhancing Pixelligent's capabilities. Craig Bandes, President and CEO of Pixelligent, expressed enthusiasm about the partnership, highlighting a shared commitment to innovation and environmental stewardship. The collaboration is expected to enhance Pixelligent's ability to serve its existing customers while also facilitating entry into new global markets. This strategic move positions Pixelligent to better meet the evolving needs of the consumer electronics and industrial sectors. Overall, the investment from Henkel marks a significant milestone for Pixelligent, reinforcing its growth trajectory and commitment to delivering exceptional value to shareholders while driving continuous product innovation.

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