Macron drowns aides in overwhelming fragrance levels

In a recent book, journalist Olivier Beaumont reveals that Emmanuel Macron, the President of France, applies Dior Eau Sauvage in excessive amounts throughout the day as a way to assert his presence and authority at the Elysee Palace. This fragrance has become a hallmark of his identity and a signal to others that he is approaching, with aides able to detect his scent long before he appears in person. The book, titled The Tragedy of the Elysee, suggests that Macron’s perfume use is reminiscent of Louis XIV, who famously utilized scent as a sign of power during his reign. Visitors not accustomed to such powerful fragrances may find themselves overwhelmed by the scent, described as floral and musky, which carries a hefty price tag of £104 for a bottle.Macron's wife, Brigitte Macron, reportedly reacts strongly to his fragrance, often expressing surprise when discussing it. Interestingly, during Macron's travels abroad for international meetings, Brigitte occasionally finds comfort in using his scent, lightly spraying it on herself to feel closer to him during his absence. The book also documents some of Macron’s lighter quirks at the palace, such as distributing an assortment of unattractive sunglasses to guests in the gardens, an act that has garnered mixed reactions from his ministers. The practice is less about style and more a source of amusement for Macron, who seems to take pleasure in the ridiculousness of the glasses. Despite the amusing antics, the narrative paints a comprehensive picture of Macron's unique approach to leadership, combining traditional symbols of authority with distinct personal flair. Overall, the book sheds light on a more personal side of the French president, illustrating how scent has become part of not just his personal brand, but also a tool for leadership and connection.