Docusign appoints Bronwyn Hastings to lead global partnerships
- Bronwyn Hastings has nearly 30 years of experience in partnership roles at major technology firms.
- Her appointment is aimed at scaling Docusign's partner ecosystem during the implementation of IAM.
- The move is part of Docusign's strategy to enhance customer solutions and recognize the importance of partner collaborations.
On March 25, 2025, Docusign announced the appointment of Bronwyn Hastings as the group vice president of global partners and alliances. Hastings, a seasoned professional with nearly 30 years of experience in building partnerships at major companies like Google, SAP, Citrix, and UiPath, will be responsible for scaling Docusign's partner ecosystem. This position comes at a pivotal time as Docusign seeks to enhance its offerings in the domain of Intelligent Agreement Management (IAM), which aims to revolutionize how organizations create, commit to, and manage agreements in a comprehensive manner. With the introduction of Docusign IAM, the company is focusing on unlocking the full potential of data attached to contracts, which has been traditionally underutilized. This transformation is seen as crucial for driving revenue and minimizing risks, offering significant opportunities for partners who play a vital role in Docusign’s go-to-market strategy. Hastings expressed her commitment to collaborating with partners to innovate and create value for customers around the world, emphasizing the importance of joint efforts as they navigate this new technological chapter together. Docusign IAM is expected to catalyze growth within the partner ecosystem by providing businesses with tools that enable streamlined agreement processes. As part of this initiative, Docusign is hosting the Docusign Partner Day in New York City on April 15, aimed at connecting and energizing the partner community through various events, including keynotes, breakout sessions, and insights from leaders in sales and customer success. By prioritizing its partner network under Hastings' leadership, Docusign outlines its strategy to reinforce partnerships that will ultimately enhance customer experiences and drive global success. The emphasis on partnerships reflects the company’s understanding that collaborative relationships with other businesses will be central to achieving innovation and realizing new revenue opportunities in the evolving landscape of agreement management.