Beyoncé's "Freedom" Becomes a Rallying Cry for Kamala Harris' Campaign

Kamala Harris has adopted Beyoncé's powerful anthem "Freedom" as a central theme in her presidential campaign, using it during her inaugural public appearance in Delaware and at a rally in Milwaukee. The song, which resonates with themes of empowerment and resilience, has been highlighted by academics as a significant political statement. Omise’eke Tinsley, an expert on Black feminism, notes that Beyoncé's performances of "Freedom" have consistently underscored its political nature, particularly during her iconic Coachella performance where it transitioned into the Black national anthem, "Lift Every Voice." Kinitra D. Brooks, another academic, emphasizes that while "Freedom" addresses personal struggles, it ultimately conveys a broader message about self-acceptance and the fight for political and personal liberation. The lyrics, which speak to breaking chains and claiming one's freedom, align with the campaign's message of empowerment. Brooks also points out the importance of using musical traditions in the fight for freedom, suggesting that Harris's association with such music can enhance her credibility as a candidate. The strategic use of popular music in political campaigns can create a powerful connection between candidates and voters. Experts suggest that leveraging the popularity of artists like Beyoncé can serve as an effective endorsement, potentially swaying public opinion. As Harris continues to integrate "Freedom" into her campaign, it serves as a reminder of the stakes involved in the upcoming election and the ongoing struggle for liberation.