Apr 21, 2025, 5:46 AM
Apr 21, 2025, 5:46 AM

WonderWorld planned to rival Disney but never opened in Northamptonshire

Highlights
  • In 1981, WonderWorld was proposed near Corby as a response to Disneyland.
  • The project aimed to support the local economy by creating jobs and attracting tourists.
  • Despite initial enthusiasm, rising costs and funding issues led to its cancellation.
Story

In 1981, the British theme park known as WonderWorld was proposed to be constructed on a 1,000-acre site at Priors Hall, near Corby, Northamptonshire. The ambitious £346 million project was marketed as a response to America's Disneyland and aimed to boost the local economy, which had suffered significantly following the closure of steelworks resulting in massive job losses. Intended to cater to diverse family interests, it was set to feature 13 themed villages, hotels, a mock safari, and an observatory contributed by notable figures such as botanist David Bellamy and astronomer Sir Patrick Moore. Plans included an initial offering of 2,000 hotel rooms across seven hotels, eventually expanding to a total of 6,000 rooms, alongside an 18-hole golf course and 100 holiday villas. A 39-month construction timeline was established, with hopes of opening the park in 1985. The developers, Group Five, initially received favorable responses from local authorities and touted the project as a solution to the region's unemployment issues. However, despite early excitement and positive planning permissions, the project struggled to maintain momentum. A combination of rising costs, planning delays, and difficulties in securing long-term financing gradually diminished the project's viability. Investors withdrew their support as public investment faltered, ultimately leading to the cancellation of the entire scheme and leaving the vision to fade into history. Today, the story of WonderWorld serves as a reflection of both the ambition for themed entertainment in the UK during that era and the real-world challenges such projects can face. With new developments like the upcoming Universal resort near Bedford proposed for opening in 2031 aimed at creating thousands of jobs, the region continues to seek economic revitalization through entertainment-based initiatives, albeit learning from past experiences like WonderWorld.

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