Fort Products finalizes AI pest control app for Google Play submission

On April 3, 2025, in Tel Aviv, Israel, Jeffs' Brands Ltd announced significant progress regarding its subsidiary, Fort Products Limited, which has successfully completed the internal testing phase of its Android-based AI-powered pest control application. This announcement follows an earlier communication from March 27, 2025. The company is preparing to submit the app to the Google Play Store for review and approval, with the aim of making it accessible to a wider audience. The app is designed to provide intelligent pest control solutions, featuring curated product suggestions including Fort's proprietary products. Internal testing was conducted to ensure a seamless user experience, aiming for robust performance across various Android devices. After submitting the application to Google, the company will focus on continuing with the iOS version, which is also undergoing internal testing, and plans to submit it to the Apple App Store following the Android release. Jeffs' Brands Ltd aims to leverage both advanced technology and human capability to enhance product offerings in the competitive e-commerce sector, particularly focusing on the Amazon Marketplace. Given the rising demand for innovative solutions in pest control, the launch of the app represents a strategic move for the company to reach more consumers. The developments surrounding this application come at a time when the e-commerce industry is increasingly driven by technological advancements. Jeffs' Brands Ltd plans to adapt to the evolving market needs, facing various risks including changes in policies from platforms like Amazon, competition, and broader economic factors that could impact their operations in the future.