Typeface acquires Treat and Narrato to enhance AI offerings

Typeface, a generative AI startup founded in 2022 by former Adobe CTO Abhay Parasnis, has made significant strides in enhancing its offerings by acquiring two companies, Treat and Narrato. Treat specializes in using AI to create personalized photo products, leveraging customer data to generate appealing product images tailored to specific demographics. Meanwhile, Narrato provides an AI-powered content creation and management platform, offering tools for internal content planning and collaboration. These acquisitions are part of Typeface's strategy to enrich its multimodal capabilities and transform the content lifecycle for enterprise clients. By integrating the advanced technologies and talent from Treat and Narrato, Typeface aims to supercharge its existing portfolio, which includes tools for text and image generation and a fine-tuning engine for brand personalization. Both Treat and Narrato were founded by individuals with strong backgrounds in the enterprise sector, making them well-suited to meet the needs of corporate clients. Treat, based in New York City, raised at least $8.5 million from investors, while Narrato, an Australian venture, secured over $1 million in funding. These financial backing and innovative products align with Typeface's vision of providing tailored solutions that prioritize brand governance and privacy. With these acquisitions, Typeface continues to expand its footprint in the generative AI space, marking Treat and Narrato as its third and fourth acquisitions following previous purchases of TensorTour and Cypher. The company remains focused on enhancing its capabilities while maintaining a commitment to customer privacy and dedicated AI models.