Ant Group extends partnership with Qinwen Zheng, is this a smart move?
- Qinwen Zheng achieved a historic gold medal in women’s singles at the Paris Olympics in 2024.
- The partnership between Ant Group and Zheng began in 2022 with a focus on inclusivity.
- This renewed collaboration aims to inspire and engage youth in pursuing their dreams.
In HANGZHOU, China, on January 10, 2025, Ant Group announced the renewal of its partnership with Qinwen Zheng, an emerging tennis star and Olympic gold medalist. This collaboration, which began in 2022, highlights the mutual commitment to inspiring young individuals and promoting inclusivity, with a focus on empowering women and teenagers. Zheng, who made headlines by winning the gold medal in women's singles at the Paris Olympics in 2024, expressed her excitement about continuing as a brand ambassador for Ant Group. Her accomplishments have made her a role model, encouraging youth around the globe to pursue their goals. In addition to her Olympic success, Zheng has secured multiple titles on the WTA Tour, including a major final appearance at the 2024 Australian Open and various ITF singles titles, establishing her as a prominent figure in the sport. The partnership aims not only to endorse Ant Group's mission but also to leverage Zheng's influence to motivate and engage the younger generation to strive for excellence and dream big. Ray Chan, Chief Marketing Officer at Ant Group, acknowledged Zheng's remarkable achievements, emphasizing the impact she has had on young people globally over the past two years.