Threads Surges to 275 Million Users Amid Zuckerberg and Musk Rivalry
- Threads, Meta's micro-blogging app, has reached nearly 275 million monthly active users, surpassing its growth since July 2023.
- Despite this impressive traction, Meta's CFO noted that Threads is not expected to significantly contribute to 2025 revenue.
- The platform's growth indicates a strong challenge to Elon Musk's X, as both companies strive for dominance in the social media space.
Launched in July 2023, Threads is Meta's response to the dynamic world of social media dominated by platforms like X, owned by Elon Musk. As of November 2024, Threads has attracted nearly 275 million monthly users, marking a significant increase from its 100 million users one year prior. The rapid growth trajectory can be attributed to robust user engagement, particularly in markets such as the United States, Taiwan, and Japan. Notably, Threads gains over 1 million new users each day, illustrating its climbing popularity amidst fierce competition. While Threads' growth is noteworthy, Meta's Chief Financial Officer Susan Li was careful to manage expectations, indicating that the platform is not anticipated to be a major revenue driver by 2025. This perspective underscores Meta's longer-term strategy to foster the platform, focusing on refining features and maximizing user satisfaction rather than immediate financial returns. Analysts have highlighted that the excitement surrounding Threads could eventually lead to ad revenue diversification across Meta's app ecosystem, although this is seen as a longer-term benefit. As Threads positions itself as a competitor against X, which currently leads with an estimated 318 million users, the evolving landscape of social media underscores the intense rivalry between the two companies and their billionaire leaders. With X experiencing a decline in users since Musk's acquisition of Twitter, Threads might appeal to those seeking alternative micro-blogging experiences. In conclusion, the growth narrative of Threads illustrates Meta's ambition to establish a major foothold within the social media sector while engendering a competitive atmosphere aimed at challenging established players like X.